by admin | Jun 29, 2023 | Uncategorized
As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for...
by admin | Jun 28, 2023 | Uncategorized
An essential part of any digital marketer’s toolbox is PPC marketing. To drive the best results it’s important to organize your campaigns carefully. This guide will walk you through, step by step, the best way to structure your ad groups by focussing on...
by admin | Jun 28, 2023 | Uncategorized
While there are many roles you can consider, the skills required as an email marketing specialist lay a great foundation for each one. Then you can specialize or hone your skills as you gain more experience or move up the ladder. 1) List building, cleaning and...
by admin | Jun 27, 2023 | Uncategorized
As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging...
by admin | Jun 26, 2023 | Uncategorized
Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers,...
by admin | Jun 25, 2023 | Uncategorized
People put a lot of time and effort into writing the perfect digital marketing CV when applying for a job, but often the cover letter gets second billing or is just an afterthought. But that’s a big mistake. According to Resume Lab research, 83 percent of HR...
