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Your 2023 Guide to Social Selling

As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for...

Structure Your Google Ads Campaigns For Success

An essential part of any digital marketer’s toolbox is PPC marketing. To drive the best results it’s important to organize your campaigns carefully. This guide will walk you through, step by step, the best way to structure your ad groups by focussing on...

What are the Top Digital Marketing Trends for 2023?

As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging...

7 Tips on Getting to Know Your Customers Better

Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers,...
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